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Health and Fitness App Exercises AI for Competitive Advantage

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In-person workout sessions these days might seem like a thing of the past, while solitary workouts at home replace gym visits as an ongoing result of the pandemic.

The use of artificial intelligence is not yet a common feature in fitness apps, but it is a main component in a popular India-based app now focused on growing users in the U.S. and Canada. Bringing AI to personal workout routines at home could provide gym-starved exercise enthusiasts something new to sweat over.

Fitness apps today have become as prolific on app store warehouses as games and phony ad-blockers. The Cure.fit personal home workout app uses AI to bring more effectiveness to users’ physical training.

Based in Bengaluru, India, in the center of the country’s high-tech industry, Cure.fit has raised US$400 million in funding. The developer’s app has become one of India’s leading fitness programs, claiming 300,000 subscribers. That popularity is spreading globally with more than 12,000 U.S. downloads since June.

Cure.fit may well be a few steps ahead of other fitness apps trying to bring new twists to humdrum exercise routines at home. The company leans heavily on big data and AI to drive user experience and growth.

The app lets users have a group workout session without leaving their homes. Many fitness apps have varying approaches to coaching users through their training sessions. So it may be marketing hyperbole to judge the excellence of one fitness app over others.

Artificial intelligence is only part of what drives Cure.fit, according to Shamik Sharma, head of international business at Cure.fit. While a number of fitness apps are available worldwide, what makes Cure.fit unique is that it focuses on everything having to do with the mind and body.

“The app offers holistic health offerings across physical fitness and workouts, healthy food, and mental well-being,” he told TechNewsWorld. In regions outside of India, app users do not have access to those ancillary parts of what Cure.fit offers users in India, at least not yet.

 

About Mohammad Shaheen

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